THE NAME
LUPI ROMANI means 'Roman wolves' in Italian. This name refers to an ancient myth about Rome. In this myth, twins were raised by a she-wolf, which is very special. Normally, wolves are seen as dominant and aggressive animals, but they certainly also have a gentle nurturing side as described in this myth. This is a story that fits with LUPI ROMANI, as it is a brand with two sides. On the one hand tough, daring an different from others, but also want to create a group feeling, have eye for detail and for each other, just like wolves.
Wolves are monogamous animals and therefore loyal to each other. LUPI ROMANI is faithful to its mission and vision. The mission is to be a source of inspiration for people who do not want to dress mainstream. By wearing our items they can express themselves and/ or make a statement. The vision is to create innovative fashion in a way that is good for people, animals and the planet.
